One pretty thorough research study showed that 88% of all people making New Yearâs resolutions never keep them. Being in the Krispy Kreme doughnut business in Texas our customers are made up of âresolutionistsâ and ânon-resolutionistsâ just like all the rest of society. I donât make New Yearâs resolutions any more but I do think about it when the ball comes down on Timeâs Square. The reason I donât resolution-make is that I used to make so many that I couldnât possibly keep even half of them leading to a sense of failure, which is not all that bad unless youâre politically correct and believe that failure does not exist in our society. Then I went to making just one resolution like, âIâm going to lose weight.â Then Iâd join a gym, pump some iron, buy some diet books, and eat mo brock-ly. I soon discovered that January gyms are so crowded with new members that the wait for a sweaty set of weights leaves too much down time which results in my thinking, âWouldnât a Budweiser and a bar-b-que taste really good right now!â
Also, many diet books are faddish and usually filled with enough complex science narrative and unreal super-slim outcome possibilities as to be self-defeating even before you get to Chapter 3âŚthen, in overload desperation, when skipping straight to the recipes, half of the ingredients I canât pronounce and certainly wouldnât want to ingest even if cooking them on the pictured $7,000 Viking range (nothing against Viking, great stoves…but fancy cooking stuff seems to be abundant in diet cookbook stylistic photography).
We have nine Krispy Kreme stores in Texas located in the mighty fine cities of Austin, San Marcos, San Antonio, Laredo, McAllen, and El Paso. Things do slow a bit in early January but if you think about it, some of this phenomenon is because weâve just been through a rigorous holiday season lasting from before Thanksgiving these days right on through Christmas, then New Yearâs Day where we chow down on heavy duty regional foods like collard greens, hog jowl, and black eyed peas (in some locales), with every fork-full overshadowed with that dread looming over of having to go back to work in just 24 hoursâŚHEY! WHY NOT SLOW DOWN A LITTLE IN JANUARY! At Krispy Kreme, we get it. Slow down.
So to help those of you who need a gentle distraction from all the unneeded intensity of keeping your new yearâs resolutions (or whatever other promises you carelessly make to yourself around this time of year), we suggest that you stop by any one of our stores, sit down for just a second and enjoy an Original Glazed Krispy Kreme doughnut hot off the line with a cup of coffee, or a milk. Take your time, enjoy every bite and remember that you donât have to eat a whole dozen to have a Krispy Kreme experienceâŚjust because that dozenâs sitting opened right there on the table in front of youâŚyou can use restraint and derive just as much pleasure from the one Krispy Kreme doughnut moment. But if it takes two to satisfy you I can only say that youâre now getting into Krispy Mikeâs territory which is a pretty good place to be, especially if you have no new resolutions to have to swallow.
Drop by soon. Iâll be at the table right over there enjoying some extra special doughnuts, Caramel Cheesecake, and Chocolate Cheesecake and a cup of Caramel Mocha which is a rich espresso with dark chocolate, caramel syrup, whipped cream, and caramel drizzle. Wow! I hereby make a resolution to accept temptation! Thereâs a picture of these new LTOâs (marketing buzz letters for Limited Time Offer) below and youâll notice thereâs not a Viking Range in sight.
In high resolution I remain sincerely yours,